Dealer Results
Real Numbers.
Real Dealerships.
Every engagement starts with a diagnostic and ends with measurable outcomes. Here are results from dealerships we've worked with - anonymized to protect competitive advantage, but the numbers are real.
14 locations, franchise mix
The Problem
Every store reported ad performance differently. No unified attribution across locations. Marketing spend of $420K/month with no visibility into cost-per-sold.
What We Built
Unified marketing dashboard across all 14 rooftops. Standardized cost-per-sold attribution by campaign, source, and location. Connected DMS, CRM, and ad platforms into a single view.
47%
ROAS improvement group-wide
$387
Avg. cost-per-sold (down from $580)
14
Rooftops on unified dashboard
11 days
From kickoff to live
Single point, used + new inventory
The Problem
Speed-to-lead was 30+ minutes during business hours. After 6 PM, calls went to voicemail. Missed calls estimated at 40-60/week. BDC team of 2 couldn't keep up with 250 leads/month.
What We Built
Deployed Voice AI for 24/7 inbound coverage. AI qualifies leads, books appointments, and syncs to VinSolutions. BDC team freed to focus on high-value follow-up and showroom support.
<90s
Speed-to-lead (was 30+ min)
22%
Appointment-to-show improvement
24/7
Call coverage
8 days
Deployment time
4 rooftops, domestic brands
The Problem
Spending $40K/month on third-party leads (AutoTrader, Cars.com). Close rate on these leads was 6%. Same leads going to 3 competing dealers in the market.
What We Built
Built first-party lead generation system - equity mining from DMS, service-to-sales automation, credit pre-qual funnels, and local SEO strategy. Reduced third-party spend by 60%.
34%
Cost-per-sold reduction
16%
First-party lead close rate (was 6% third-party)
60%
Reduction in third-party lead spend
90 days
Time to full results
Single rooftop, 300+ units/month
The Problem
BDC managing 500+ leads/month with manual follow-up. CRM had 1,200+ untouched leads from the past 90 days. Appointment-to-show rate was 38%.
What We Built
Automated multi-touch nurture sequences (email + SMS + voicemail drops). Built trade-in calculator funnel and credit pre-qual tool. Implemented automated appointment reminders and task escalation.
61%
Appointment-to-show rate (was 38%)
340
Aged leads re-engaged in first 30 days
23
Additional units sold from reactivated leads
14 days
Full automation deployment
6 rooftops, import brands
The Problem
Spending $180K/month across Meta and Google with no connection to sold units. Agency reported on impressions and CPM. Controller couldn't justify the spend.
What We Built
Launched VIN-specific campaigns, conquest geo-targeting around 12 competitor lots, and connected ad platforms to DMS for full cost-per-sold attribution. OEM co-op compliant creative recovered $22K/quarter in reimbursements.
$412
Cost-per-sold (was $720+)
43%
Reduction in wasted ad spend
$22K
Quarterly OEM co-op recovered
100%
Ad spend traced to sold units
Want Results Like These for Your Dealership?
Every engagement starts with a free diagnostic. We'll audit your lead sources, ad spend, and speed-to-lead - and show you exactly where the opportunity is.
Book a Free Dealer DiagnosticThe Machine Doesn't Fix Itself. You Have to Break It.
The biggest constraint at your dealership wasn't created by your market - it was created by your vendors. We find it, replace it, and prove the difference with numbers tied to sold units.
